Technology should bring your business closer to your customer, reducing friction and driving sales. But how will you know where to invest your “technology budget”? Should your company be building apps, websites or operations tools?
Technology investment can be a minefield. We’ve all used clunky, old-fashioned websites that end up harming the company’s brand and slowing down engagement. Why is it that using Apple Pay feels like invisible magic, while downloading a statement from my Bank is like swimming in treacle?
And the goalposts are constantly moving. Before 2020, a restaurant didn’t need an online menu and ordering experience with QR codes at every table. Now they do (it’s literally table stakes).
As a business owner, you should innovate in the area you know best. You shouldn’t build or invest in tech that you don’t understand. If you move slowly and make careful choices, you can build a solid foundation out of reliable parts, minimising maintenance and allowing for flexibility.
There are a range of platforms to help business owners expand their digital offerings. From website providers like SquareSpace or Wix to e-commerce platforms like Shopify, Amazon Marketplace or Etsy. Then there’s advertising on Google and Facebook. You can often get started yourself, or you can use an agency to set up the system and hand you the keys. An expert consultation could make a huge difference to your exposure and sales.