Some technologies just make people see the future. Brands that use Virtual Reality, and its sister-technology Augmented Reality, give their company and products an unmistakable aura of the cutting-edge.
The immediate, physical nature of putting on a VR helmet and entering another world guarantees an exciting experience. It can make a VR experience an unforgettable marketing tool, or it can make an app that uses AR stand out with a uniquely tactile interface.
To create a great Virtual Reality experience, you need to bring together a team of creative professionals — 3D and 2D artists, coders, video editors, sound and UX designers. As with any bleeding-edge tech, you need to work with companies that know what they’re doing.
NFT technology, built on the blockchain, allows you to use scarcity in the digital world. Essential tools of marketing and events in the physical world — like artworks, prizes, medals and leaderboards — can be created digitally, attached to NFTs and distributed to customers through social media.
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Some technologies just make people see the future. Brands that use Virtual Reality, and its sister-technology Augmented Reality, give their company and products an unmistakable aura of the cutting-edge. The immediate, physical nature of putting on a VR helmet and entering another world guarantees an exciting experience.
Read more
Technology should bring your business closer to your customer, reducing friction and driving sales. But how will you know where to invest your “technology budget”? Should your company be building apps, websites or operations tools? Technology investment can be a minefield.
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