NFT technology, built on the blockchain, allows you to use scarcity in the digital world. Essential tools of marketing and events in the physical world — like artworks, prizes, medals and leaderboards — can be created digitally, attached to NFTs and distributed to customers through social media.
Some technologies just make people see the future. Brands that use Virtual Reality, and its sister-technology Augmented Reality, give their company and products an unmistakable aura of the cutting-edge.
The immediate, physical nature of putting on a VR helmet and entering another world guarantees an exciting experience.
Technology should bring your business closer to your customer, reducing friction and driving sales. But how will you know where to invest your “technology budget”? Should your company be building apps, websites or operations tools?
Technology investment can be a minefield.